Microsoft-Yahoo! Search Alliance changes the game for Chief Marketing Officers
Dallas, TX – March 3, 2010 – Captura, a leading Digital Marketing and Information Technology consulting company, today announced adCheck℠, a solution for Microsoft adCenter designed to help advertisers understand, navigate, and benefit from the recently approved search alliance between Yahoo! and Microsoft.
“The recent approval of the Yahoo! and Microsoft search alliance is one of the most significant developments in Digital Marketing in the past several years,” said Captura CEO Keith Jacobs. The details of the deal, approved last week, mean that the Bing and adCenter platforms will be used to deliver the organic and paid search results on both the Yahoo and Microsoft sites. Jacobs continued, “We have noticed a lack of understanding of how to best leverage the adCenter platform, yet this technology has just become the gateway to almost 30% of the market. Google is no longer the only game in town.”
“A change of this magnitude creates real opportunity,” said Kevin McConnell, Captura’s Vice President of Digital Marketing. “Yahoo’s rollout of the Panama platform in 2006 reshuffled the deck and left many advertisers wondering what happened to their Yahoo!-generated sales. We were able to help many companies get ahead of their competition then, and we are looking forward to repeating that success again.”
Captura’s adCheck is a timely solution for companies wanting to capitalize on new opportunities created by the search alliance. Companies can benefit from Captura’s knowledge of the Microsoft platform either by inviting the Captura team to mentor their current staff on best practices specific to adCenter, or simply by hiring Captura to manage all adCenter campaigns.
In either case Captura’s efforts focus on:
- Reviewing the keyphrase list and match types
- Reviewing title and description creative as well as usage of keyphrase insertion and parameters
- Incremental bidding based on demographic targeting
- Account setup and configuration, including budgeting and billing
- Tracking, reporting & analytics, and URL tagging
- Technology integration including API, pay-per-click management, and CRM tools
To learn more about Captura’s adCheck solution, send an e-mail to .(JavaScript must be enabled to view this email address).
Captura helps organizations capture incremental value from all aspects of business in a connected world. The company enables its clients to increase market and mind share by delivering innovative user experiences, optimizing reach, and leveraging secure and scalable information technology. Captura is a Microsoft partner and a Microsoft adExcellence member. The company founders formerly ran Geniant, Microsoft’s number one Managed Gold Partner in the region.
Founded in 2001, Captura is headquartered in Dallas, Texas. For more information about Captura, please visit www.capturaonline.com.
PR contact: .(JavaScript must be enabled to view this email address) or call 214-924-8817
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